Running a site dedicated to highlighting new music, you would think it would feel exciting being ahead of the curve, discovering something special before it takes the world by storm. While I have been lucky enough to experience that sensation a few times, more often such discoveries leave me strangely frustrated. Imagine hearing a transcendent piece of music that truly connects with you, followed by the sudden realisation that you might be one of just a handful of people in the world to have heard it. Nice as it is to have a little oasis all your own – and it’s a beautiful notion that every piece of art, no matter how obscure, will mean the world to someone somewhere – I want the art that resonates with me to reach as many people as possible, so that they might share the same connection I feel. Enter ‘In Your Head’, the debut single from LA based outfit Gown, an astonishing piece of dream pop far too beautiful to be wasted on me alone. Its wistful haze, the tender plaintive vocals, the cathartic release of emphatic drums and haunting guitar that it all builds toward. It is a perfect paragon of the genre at its best, and it deserves to be heard the world over.