In today’s fast moving world the path that the future will take can be very difficult to predict. Fads come and go faster than ever before and music is not immune to the fickle nature of modern life. Someone can be on top of the world one day and then be all but forgotten the next. (Remember Gotye? Anyone heard from him lately?) Likewise acts can be plucked up from obscurity and thrust into the limelight seemingly out of the blue… I bet Rick Astley’s bank account is looking nice and full after all those millions of rick rolls! But even in the disorderly world of pop culture there are patterns to be found. Perhaps the best way to make predictions is to look at how the industry itself is set to change and think about what effect it will have on music. Continue reading →