Due to dwindling sales NME will drop it’s £2.50 price tag and will instead be reformatted as a free magazine. The publication, first printed in 1952 as the New Musical Express, has been steadily declining in popularity since 2003 and it is hoped that this last ditch effort will help rejuvenate the company. The main issue now is the change in distribution. Rather than being available in every newsagents and supermarket, copies of the new NME will instead be available from certain train stations, universities, music venues and HMV and Topman stores. This has resulted in some sizable gaps in distribution across the country which are in serious need of addressing.