With ‘Parachutes’ soulful singer/songwriter Jordan Mackampa further proves himself to be one of the most compassionate and empathetic songwriters to emerge in recent years. His revelatory lyricism shows such a keen understanding for people’s emotions and struggles; his words cutting right to the heart of the issue and opening up your eyes, his reassuring vocals easing you in to self reflection. He’s an artist as attuned to thinking as he is to feeling. That really comes to the fore with his new single, which deals with people who aren’t who they pretend to be, and its video which takes an unflinching look at domestic abuse. Some people mistake love, kindness and patience for weakness and are all too keen to take advantage, but everyone has a breaking point at which they don’t want to be hurt anymore. It takes real courage to stand up and say you no longer want to be stuck giving more love than you receive in return. Jordan’s considerate and understanding approach to songwriting is a real breath of fresh air. He’s the kind of artist that the world needs more of, and I look forward to seeing him continue to go from strength to strength.
It’s all too easy to feel lost in this day and age, to feel caught in a bleak existence with no visible way forward. Between a dying planet, growing divisions in all corners of society, and the hateful and corrupt holding all the power, there is a lot to be angry about in 2019. As tempting as it may be, the new single from Jordan Mackampa doesn’t succumb to rage, instead advocating the Marvin Gaye school of thought that “war is not the answer, only love can conquer hate”. Venting your ire at a broken system only gets you so far, real progress can only come from having a vision of a better world to work towards. With the comforting embrace of his soulful vocals, Jordan sets out his vision for a bright new dawn, and asks the question “what am I to do now?”. Not as the query of someone lost and aimless, but as someone determined to make a change for the better, one act of love and kindness at a time. ‘What Am I’ is the kind of song that restores your faith in humanity and makes you believe for a while that one person can actually make a difference.