One of the UK’s most promising new talents, the brilliant Natalie Shay is back with a brand new single. ‘Perfume’ sees the rising star embrace a bold new direction. Trading the bright indie riffs and bombastic drums of her debut single ‘This Feeling‘ for some dreamy synths and retro 80s vibes, this new track is an immaculate indie pop delight. With its flawless production and infectious melodies, it seems Natalie is on to a winner yet again. For all artists, new ones especially, it is a risky move to change-up your sound when you’ve already found a formula that works. The fact that Natalie has pulled it off so well with ‘Perfume’ just further shows why this exciting and eclectic artist will surely be a big name in the not too distant future. This stylish synthpop anthem is nothing like what I was expecting, which just makes me all the more eager to see what comes next.