You don’t get as many crossovers between indie and alternative rock as you might expect. While hardly polar opposites, the two styles do have enough differences to make finding the right balance a tricky task. Anyone hoping to walk that line should look no further than New York’s own Persona for inspiration. Their new single ‘Indie Cowboy’ seamlessly combines the bright riffs and melodic hooks of the indie scene, with the frenetic drums and raw, impassioned vocals that make alt rock so compelling. A potent reminder to look beyond the division and see the humanity in everyone, this latest single is a promising sign that the band are on to a winning formula. Persona know how to get you feeling fired up, giving you their all on this new track, and with that in mind it seems that their next EP will definitely be one to look out for.