It’s easy to get lost in the day to day. To lead a life focused on just surviving rather than thriving. Going through the motions until regret eventually hits. Not only does the new single from New York’s HOAX touch on this issue with their empathetic lyricism, but it also gives you the opportunity to thrive, for just a few minutes, in the rich sound they have created. Combining slick indie pop hooks with soulful R&B melodies, ‘Could’ pulls out all the stops. This first single from their forthcoming debut album b?, boasting a striking guitar solo and a wonderfully accomplished and animated rhythm section, shows that they are ardent followers of their own advice. ‘Could’ simply oozes joie de vivre. It’s a celebration of the beauty of being that you can’t help but join in with.