Up and coming singer/songwriter Natalie Shay was one of the new acts that impressed us most last year, and she’s already making waves in 2019 with her new single ‘Yesterday’. The addictive indie pop offering shows another new facet to her talents and features her best vocals and most infectious hooks to date. All about moving on from a one-sided relationship, and falling for someone who was never as committed as you, the track does a great job of wrapping up its honest and meaningful lyricism in an impeccable pop sheen. It’s the kind of song where you can draw what you want from it. Whether you’re looking for a break-up anthem or a new bop to get you up and dancing, it just depends on what mood you’re in. It varies from listen to listen, but you’ll have plenty of chance to explore both sides as I guarantee you’ll have it on repeat.
One of the UK’s most promising new talents, the brilliant Natalie Shay is back with a brand new single. ‘Perfume’ sees the rising star embrace a bold new direction. Trading the bright indie riffs and bombastic drums of her debut single ‘This Feeling‘ for some dreamy synths and retro 80s vibes, this new track is an immaculate indie pop delight. With its flawless production and infectious melodies, it seems Natalie is on to a winner yet again. For all artists, new ones especially, it is a risky move to change-up your sound when you’ve already found a formula that works. The fact that Natalie has pulled it off so well with ‘Perfume’ just further shows why this exciting and eclectic artist will surely be a big name in the not too distant future. This stylish synthpop anthem is nothing like what I was expecting, which just makes me all the more eager to see what comes next.
Do you ever hear a song that just sets you up in a good mood for the day? ‘This Feeling’ does that and so much more, leaving me with a sense of pride at the new talent emerging in this country and an eager excitement to see what else Natalie Shay has to offer. Natalie has gifted us with an indie pop gem that is as close to perfect as you’re likely to find, capturing the hectic bliss of falling in love and inspiring it within you at the same time as it works its magic on you. The bright riffs, expressive drums and relentless positive energy make this perfect for fans of James Bay, Clean Cut Kid and Sundara Karma… just so long as you don’t mind your favourites being thoroughly beaten at their own game. Even from just this single, I get the impression that Natalie will be the one to watch in 2018.