The British Board of Film Classification has introduced a scheme which applies film style age certificates to music videos in an effort to protect young children from inappropriate content. British acts signed to Sony, Universal and Warners will now have age certificates displayed on their YouTube videos. However, this only applies to British artists and the vast majority of inappropriate music videos originate from the US. The ratings are hidden away in the videos’ information, which raises the question of why introduce them if they aren’t going to be in plain sight? It seems like another fruitless effort to try and police the internet which strikes me as a waste of time and money.