I’m a big lover of complex music that pushes the boundaries. But no matter how talented you are, it doesn’t mean anything without heart. It usually ends up being the simplest of songs that create the deepest connections with their audience. That is just the case with up-and-coming singer/songwriter Cameron Jones. His latest track ‘Call It Off’ follows a dark and simple folky path, but there is a palpable sense of emotion in his lyrics and their delivery. Honest and sincere, with just the right level of production to let the track truly flourish, Cameron has done everything right. It’s the kind of song that people will be racing to use as the perfect emotive soundtrack for big blockbuster dramas. Mark my words, you haven’t heard the last of Cameron Jones.